About us

Turning Hardship into Creativity: A Journey of Healing and Inspiration

Welcome to Amethyst Atelier®, a place where creativity, resilience, and positivity intertwine to create unique and inspiring products. My journey began during a time of immense difficulty, when life presented challenges that seemed insurmountable. But within those challenges, I discovered the power of channeling my energy into something beautiful and uplifting – a small business born out of a desire to transform adversity into inspiration.

Our Origin Story

The seeds of Amethyst Atelier® were sown when I found myself navigating through one of the toughest periods of my life: Coping from the loss of my pregnancy and surviving a worldwide pandemic. 

Faced with such a profound loss during a very confusing time, it was natural for me to seek ways to cope and find meaning amidst the pain. This journey of grief led me to the discovery of a powerful creative outlet – bookbinding. Here's how I channeled my grief into something creative and inspiring:

Embracing the Emotions

Grief is a complex emotion that often defies words. It can be isolating, overwhelming, and difficult to navigate. As I grappled with the loss of my pregnancy, I allowed myself to fully feel the emotions that arose – sadness, anger, confusion, and even moments of emptiness. Instead of bottling up these feelings, I acknowledged them as a crucial part of the healing process. 

Seeking Solace in Creativity

Amidst the grief, I turned to bookbinding as a source of solace. Art, in its various forms, has the remarkable ability to serve as a vessel for emotions that are otherwise too difficult to express. My fascination of books paired with my deep appreciation of journaling stirred within me a desire to learn how to make my own journal.

I started with simple notebooks that were devoid of any particular objective. The process of sewing one page to another became a form of meditation, allowing me to channel my emotions into every stitch and page. Through the movement of thread in paper, meticulous craftsmanship, and the exploration of various binding techniques, I found not only an escape but a way to make sense of my emotions.

From Hardship to Creativity

The weight of the situation could have easily consumed me, but I made a conscious decision to harness that energy and direct it towards something productive and hopeful. As I poured my heart into creating journals I began to heal and thrive. 

It wasn't just about the finished product; it was about the process of creation, the act of turning raw emotions into something tangible and beautiful. Each piece became a representation of my journey – a testament to the strength that arises when faced with challenges. 

The Birth of Amethyst Atelier

Before long, our baby room turned into a small art and bookbinding studio and while we were still trying to start a family, the studio became my new baby. 

With each piece I created, I felt a growing desire to share my story and the positivity that emerged from my struggles. Amethyst Atelier® was born as a platform to do just that – to showcase art that not only resonates aesthetically but also carries a deeper narrative of resilience, hope, and the unwavering belief that even in the darkest times, light can be found.

Our Mission

At Amethyst Atelier®, our mission is to inspire others to see the potential for beauty and growth within their own challenges. We believe that creativity is a powerful tool for healing and transformation, and we want to empower individuals to channel their energy into positive outlets: bookbinding, drawing, reading, sketching, writing, journaling… the possibilities are endless! Through our products, we aim to spread a message of hope and encourage others to embrace their own unique journeys.

Join Us on this Journey

As you explore our collection, you'll find that I like to use artisan papers (handcrafted papers) and specific materials full of textures, shapes, bold patterns, and vibrant colors. This is intentional to make our journals more visually and tangibly engaging and promote grounding exercises.

Each product hold not only artistic value but also a piece of our story. Every creation is infused with the intention to inspire and uplift, a reminder that there is strength to be found in vulnerability and beauty to be uncovered in the midst of adversity.

Thank you for being a part of Amethyst Atelier®. Together, let's turn hardship into creativity, and let our stories be a beacon of light for others who are navigating their own paths.

With gratitude and inspiration,

Madelyn Cao

Founder, Amethyst Atelier®

Empowering Journeys, Healing Through Pages